Prof.dr. Anneke Smelik is Katrien van Munster Professor of Visual Culture in the Department of Cultural Studiesat the Radboud University of Nijmegen (Netherlands). After years of research on visual media such as film, television and videoclips, she has shifted her focus to fashion studies and the creative industries. She is ambassadorfor ‘impact’ of academic research for the Faculty of Arts. In 2018-19 Anneke Smelik is a Fellow at the NIAS, the Netherlands Institute for Advanced Study in Amsterdam. For publications see also her pages on Academia.edu and ResearchGate, or ORCID.